CPR Checklist for the Dying Toastmasters Club
(Prepared in year 2000 for District 14 by Linda Love, DTM)
Use the acronym CPR to quickly analyze the struggling Club’s situation so that you can come up with the best way to revive the Club:
C = Commitment: Are Officers and Club members truly Committed to rebuild?
P = Personalities: Is there a Personality or faction in the Club causing problems so that members leave or guests don’t join? Has the Club become a clique that doesn’t welcome new members? Is an officer not doing their job? Do members resist necessary change?
R = Run: Is there a problem with the way the Club is Run that is disagreeable to members and guests? Meetings that are poorly run drive away current and potential members. In the case of a Company Club is there a downsizing that may force the Club to change the way it is run and become a Community Club in order to stay viable?
Analyze your Club’s situation through use of the following checklists. Then Club Officers should come up with a simple written ACTION PLAN to get the Club back up to Charter Strength of 20 members or more. Share this ACTION PLAN with all Club members. Get member input and support for the ACTION PLAN.
A very simple ACTION PLAN might be to have well-organized weekly meetings with 2 well-prepared speakers and creative Tabletopics and to have at least one guest at each meeting. Monitor the ACTION PLAN to determine if it is working and make adjustments where necessary. Be optimistic and realistic! And remember "80% of success is just showing up." That especially applies to Toastmasters Clubs!
C
= Commitment Checklist—There Must Be Commitment To The Club
- Are there 2 or 3 highly committed and enthusiastic members who are willing to do what it takes to rebuild the Club?
_____
Are those enthusiastic members the top 3 Club Officers, or, if not, will they agree to take on those responsibilities and become officers? _____
Can these Officers persuade the other members to make the changes necessary to revive the Club? _____
If this is a Company Club, does the Company still support the Club or throw roadblocks in its way? _____
P
= Personalities Checklist—One Disagreeable Person Can Kill A Club
- Have Club members become insular, cliquish and unfriendly to potential new members?
_____
Is there a disruptive person/member who is upsetting members and guests with inappropriate behavior or comments (sexist, racist, abusive or psychotic remarks for instance)? Does this person continue this behavior despite Officers’ repeated private requests to stop such behavior? If so, can the Club take a majority vote to remove this person from the Club? _____
Have several members formed a faction that causes disruption in Club activities and is detrimental to the majority of Club members’ goals despite Officers’ repeated requests that such disruptive behavior stop? If so, can the Club take a majority vote to remove those members? _____
Is an Officer not performing his or her duties to the detriment of the Club despite other Officers’ repeated requests that those duties be performed correctly with thorough explanations of how to do so? Should that officer be removed from further duties in his or her position? _____
Has the Club taken a majority vote on all current members officially giving them membership in the Club? Does the Club approve each proposed new member by majority vote? Note: The Club has no power to remove disruptive members if a vote has never been taken on their membership. _____
Do members sincerely want their Club to survive and thrive again? Or,
are they hopelessly resistant to change to the Club’s detriment? _____
R = Run Checklist—Clubs that are Run Well Attract New Members!
Meeting Organization/Ambiance
- Are meetings well organized with at least 1 prepared speaker and plenty of creative Tabletopics? _____
- Do meeting participants know their roles and perform them well even if members have to do several roles at once? _____
- Is there a spirit of fun at the meetings and are meetings interesting? _____
- Do all speakers give well-prepared speeches? _____
- Does the Club foster a warm and supportive environment? _____
- Are evaluations constructive and useful instead of highly critical? _____
- Do meetings begin and end on time? _____
- Is the meeting time still convenient or should it be changed? _____
- Is the meeting place still a good one for Club member needs or should another location be found? Is the neighborhood still safe and parking well lit? _____
- Is there always a printed meeting agenda to work from? _____
- Is the meeting room comfortable and set up well ahead of time? _____
- Is the speaking schedule given to Club members several weeks ahead of time so that they know when they are participating and will be preparing? _____
- Are new members immediately booked on the schedule and loaned a CTM manual so that they can give their first speech while they are very enthusiastic? _____
- Are meetings varied with contest meetings and occasional theme meetings for diversity to hold member interest? _____
- Does the Club enjoy regular social events (parties, lunches/dinners) which help members bond beyond the meetings? _____
- Does the Club have occasional ceremonies to mark important Club milestones such as the induction of new officers? _____
- Do Club officers thoroughly understand their respective roles? _____
- Does the President regularly recognize Club officers’ contributions in front of the membership
to excite other members about becoming officers? _____
- Does the Club survey members periodically to see of they are satisfied and if they have new ideas for improving the Club?
_____
- If the Company/Organization is downsizing/merging/going away, can the Club quickly open up participation to members outside the Company who don’t work there and thus become a Community Club?
_____
The Care of Guests
- Does the Club constantly seek guests to turn into new members? 4 out of every 5 Toastmasters members join through word of mouth! _____
- Are members who bring guests recognized? _____
- Do all members warmly welcome guests? _____
- Does someone explain the meeting to guests and sit with them? _____
- Are guests recognized and asked to participate?
_____
- Are guests asked to join and helped with the necessary paperwork during their first visit
or asked to at least return for another meeting if they hesitate to join?_____
- Does the VP of Membership follow up periodically with guests who visited but didn’t immediately join to encourage them to come to another meeting?
_____
Educational Achievements
- Are members progressing through the Basic or Advanced Toastmasters manuals so that they learn how to properly prepare a variety of speeches? _____
- Are members achieving their CTM, ATM, CL, AL, and DTM designations so that they always have an achievement to work toward? _____
- Does the President publicly recognize members who achieve CTM, ATM, CL, AL and DTM before the group as soon as those designations are attained? _____
- Is the Club working to be at minimum a Distinguished Club?
_____
30 Ways to Recruit More Toastmasters Club Members
Have great meetings with well-prepared participants. This is a tremendous tool in recruiting impressed visitors. Even a meeting with only a few members can be very inspiring if the speeches are well done and guests see members do good Tabletopics and realize how competently members perform many roles. _____
Stress the fact that guests will be able to speak more frequently in a Club with fewer members so that they will get better at speaking much faster! _____
Always warmly greet guests and have them sign in so that they can be contacted after the meeting. _____
Encourage Club members to constantly tell others about the Club and bring guests. _____
Invite guests to join at their first meeting! Help them do the paperwork. _____
Ask guests to join you for coffee or lunch/dinner after the meeting if members go out. _____
Contact all guests in a follow up phone call within a day or so of their visit to answer any questions and invite them to join if they haven’t. _____
Keep following up with visitors and inviting them back to meetings if they don’t join immediately. _____
Call members who have dropped out and invite them to rejoin. _____
Distribute flyers/posters with Club information near where the Club
meets or on community service bulletin boards, libraries, etc. _____
Position billboards advertising the Club near elevators or in other high-traffic areas where potential members will see them. _____
Put Toastmasters brochures in local stores or high-traffic areas and make sure Club contact information is listed clearly on all brochures. _____
Place newspaper ads with Club information in business and community papers. These ads are often free. _____
Encourage Members to always wear their Toastmasters Pin to spark questions about the Club from those they encounter in their day-to-day activities. _____
Hold Membership building contests. They often spur members to bring even more guests if there is a fun prize or members are just very competitive by nature. _____
Conduct Speechcrafts to attract new members who want to speak better. _____
E-mail potential members to promote the Club. This is especially effective for Company Clubs and also works with guests who have given the Club their E-mail address. _____
Leave copies of The Toastmaster magazine with Club information attached in reception areas, libraries, etc. where many people will read them. _____
Place Club information in Company Bulletin/Newsletter announcements. _____
Man an informational booth at malls, local events, and outdoor shows. _____
Hold a Demonstration Meeting in which members invite guests. The meeting is aimed at explaining the Toastmasters Program and includes all of the typical meeting roles. Have your best motivational speakers on the program. _____
Place Toastmasters Public Service Announcements on broadcast media. _____
Create a Club Internet Web Site linked to the state Toastmasters Web site. _____
Make television talk show appearances (including Cable public access). _____
Issue Press releases. _____
Invite a newsmaker to your Club to speak and also invite reporters. _____
Invite superb speakers from other Toastmasters Clubs to inspire members and guests. _____
Judge a local school or university debate or host a community debate. _____
Ask the Area or Division Governor for help in analyzing the Club’s problems and making constructive suggestions. A fresh pair of eyes can often help. _____
Ask the District Governor to appoint an experienced Club Specialist if the Club has 9 or fewer paid members. The Club Specialist will help the Club rebuild by advising the Officers (Executive Committee) and becoming a Club member. _____
Some of the Many Resources from TI Found At
www.toastmasters.org
"How to Rebuild a Toastmasters Club" Catalog No. 1158
"Master Your Meetings" Catalog No. 1312
"Distinguished Club Program/Club Success Plan" Catalog No. 1111
"Public Relations Kit" Catalog No. 1150
And several modules from the "Successful Club Series":
"The Moments of Truth" #290
"Finding New Members for Your Club" #291
"Closing the Sale" #293
"Creating the Best Club Climate" #294